7 Ways Google Analytics Helps Web Developers in UI/UX Design
In the past, Google Analytics was used solely for in-depth marketing tactics. However, In the modern era of technology, millions of organizations consider it an analytics milestone for business establishment. So, why not you can reap its benefits?
Well, the fascinating aspect of using GA is that you can access pivotal matrics with its free version as a UI/UX designer. The paid module offers enormous value, but the free account is substantial for web developers and UX/UI designers.
Do you want to scrutinize web design and analytics correlation? Stay with us until the end to explore the effective use of Google Analytics in web layouts.
Related: What is Not Possible When Linking a Google Ads Account To Google Analytics?
How UI/UX Can Impact Your Website Performance?
Before you delve into how analytics helps in web designs, you must be clear about the influence of UI/UX on the overall progress of your site.
About 88% of buyers never get back to the site after confronting a bad user experience. That means your brand success directly relates to interactive and responsive UI (user interface) and UX.
You need to give a reason to visitors why they explore and stick to your site. And you can do it only through crispy, clear, and sophisticated web presentations. On this wise, you can win the prospect satisfaction and trust that ultimately boosts ROI and KPIs.
How To Use Google Analytics For UX/UI Research?
A well-crafted UI/UX design is the pulse of a successful online business. So, how do you map out an enchanting graphical user interface? Data analytics is the way to go in this regard. The more you drive down your consumers preferences, behavior, and expectations, the more you will be able to hook them with aesthetic patterns. Either its an app or website, its good for UX designers to always check for better split testing and insights.
Here are seven ways Google Analytics helps web developers in UX/UI design leverage your web enterprise in the competitive market.
1. Behavior Analysis
Your audience is your prime asset. Understanding your user intent can assist you in growing by leaps and bounds. Google analytics allows you the vital metrics of customers behavior flow.
Of course, it will not tell you exactly your prospects’ intentions, but you can fix the interface flaws by data analysis. Behavior flow enables you to monitor the entire visitor journey from landing to exiting the page.
You can also measure specific CTA’s performance and which pages are getting more views. All in all, by knowing the buyers’ interests, you can create pleasing UI/UX set-up.
2. Web Pages Tracking
You can scan page reports, page scroll time, and page view time in GA. The page report section provides detailed information about the content and pages in which public show maximal engrossment.
Moreover, you can optimize the site’s content length by analyzing the scrolling time of the users. And the pages with which people interact more. In this way, you will recognize the elements that add or terminate worth to your web presence.
3. Conversion Navigation Summary
Web design and analytics data go hand in hand. In Google Analytics, you have the viability to remove errors bottlenecking the conversions. Moreover, you can enhance the usability by permitting visitors easy navigation in a short time span.
Research shows that the human approximate attention period is 8 seconds. Thus, you need to map out your UI/UX in such a manner that steers the users to potential purchasers instantly.
4. Audience Insights
In UX design analytics, color psychology carries weight in visualization. The colors, shades, and art of your website UI/UX can persuade the masses a lot. But for accurate visual implementations, you must have an idea about your target market.
For that, Data Analytics aids you in tracking your prospects’ demographics, gender, age, location, and curiosity. Therefore, you will be able to cut off potential flaws and work out a juicy interface experience.
5. Device Performance
Have you ever anticipated how the buyers’ devices impact your brand reputation? Laptops, mobiles, and tablets play a crucial role in the engagement ratio. And Google analytics assists you in inspecting which devices, browsers, and screens load time your customers rely on.
A 2015 survey shows that 30 percent of e-commerce leads come via mobile phones. More than that, 50 percent of people love the business but divert due to incompatible site layouts. Hence, as a web developer, you must keep an eye on device performance data.
6. Traffic Auditing
Another aid of google analytics is inquiring about the traffic source or medium. Not only this, but you can assess bounce rate, user acquisition, traffic channels, and engagement roots.
After auditing the extensive channel’s reports, you can make the funneling process smooth. As a UX design analytics, you can personalize your site to cater to every traffic group like referrals, direct, and search. You will decide how they land, make a purchase, and exit without any trouble.
Related: How to set up Shopify Google Analytics conversion tracking?
7. Event Monitoring
The feature of event tracking in Google Analytics is a gold mine for you. The micro-interactions data is not accessible via page view, yet is necessary for calculating the progress of the overall graphics like form downloads, links clicks, video plays, etc.
Moreover, you can drill down every visual element onto your site, such as CTAs, colors, fonts implementation, to improve the website ROI and brand’s reputation.
UX design is a data-driven process. The more you acquire data, the more optimization you can make. And google analytics facilitates all the necessary information to fine-tune your UI/UX designs of the web.
Are you looking for conversion tracking help, get in touch with Involvz team today!