Awais

Meet Awais, our web analytics expert. He's passionate about taking on challenges and solving tricky problems with a knack for making things simple.

Acquisition Reports in Google Analytics 4

Guideline: How to use Acquisition Reports in Google Analytics 4

Google Analytics displays the origin of your visitors and this is most frequently used and valued feature of it. Traffic acquisition reports are used to make decisions about future marketing campaigns. Despite the fact that Google Analytics GA4 can display this information, a few interface elements may be more difficult to understand than in Universal …

Guideline: How to use Acquisition Reports in Google Analytics 4 Read More »

Client vs Server-Side Tracking

Client vs Server-Side Tracking: What Is & Its Difference

Although some data is available on the client-side only, but server side also has many benefits. The two methods for gathering and delivering data are client-side & server-side, although each method has its own advantages and disadvantages. The primary difference between client and server-side tracking is that a client-side sends requests to retrieve webpages or …

Client vs Server-Side Tracking: What Is & Its Difference Read More »

Data Streams in GA4

Understanding Data Streams in Google Analytics 4 in 2023

Understanding Data Streams Setting Process & Benefits Understanding website traffic and user engagement has become easy with Google Analytics. It is an effective analytics tool offered by Google that allows businesses to track their website and app traffic, user engagement, and behavior across these mediums(website+app). Google Analytics 4 or GA4 is the new version of …

Understanding Data Streams in Google Analytics 4 in 2023 Read More »

Setting up Google Analytics 4 for Multiple Clients

Setting up Google Analytics 4 for Multiple Clients

Setting up Google Analytics 4 for multiple clients is a fundamental requirement for digital marketing agencies and web consultants seeking to provide comprehensive insights and data-driven strategies. This process allows you to effectively monitor and analyze website performance, tailor strategies, and make informed decisions for each client’s unique needs. In this guide, we will delve …

Setting up Google Analytics 4 for Multiple Clients Read More »

Tag Management Solutions

07 Best Tag Management Solutions You Should Consider in 2023

What is Tag Management? Tag management is the practice of using a specialized system or platform to manage and deploy various snippets of code, known as tags, onto a website or digital property. These tags are often used for tracking purposes, such as analytics, advertising, user behavior analysis, and more.  Tag management systems streamline the …

07 Best Tag Management Solutions You Should Consider in 2023 Read More »

GA4 via GTM Server Side Tracking

How to Setup GA4 via GTM Server Side Tracking Properly 2023

1. Understanding Server-Side Tracking: Setting up Google Analytics 4 (GA4) through Google Tag Manager (GTM) using server-side tracking offers enhanced data accuracy, privacy compliance, and flexibility. This method allows you to send data directly from your server to GA4, reducing reliance on client-side JavaScript tracking. Here’s a comprehensive guide on how to set up GA4 …

How to Setup GA4 via GTM Server Side Tracking Properly 2023 Read More »

Scroll to Top