What are Iframes? An iframe, an abbreviation for “inline frame,” is an HTML element that enables the integration of one web page within another. It acts as a defined space on a webpage, resembling a window, where external content from another webpage can be effortlessly incorporated. Iframes are a valuable asset in web development, simplifying …
What is Tag Management? Tag management is the practice of using a specialized system or platform to manage and deploy various snippets of code, known as tags, onto a website or digital property. These tags are often used for tracking purposes, such as analytics, advertising, user behavior analysis, and more. Tag management systems streamline the …
07 Best Tag Management Solutions You Should Consider in 2023 Read More »
1. Understanding Server-Side Tracking: Setting up Google Analytics 4 (GA4) through Google Tag Manager (GTM) using server-side tracking offers enhanced data accuracy, privacy compliance, and flexibility. This method allows you to send data directly from your server to GA4, reducing reliance on client-side JavaScript tracking. Here’s a comprehensive guide on how to set up GA4 …
How to Setup GA4 via GTM Server Side Tracking Properly 2023 Read More »
WooCommerce is a widely used e-commerce platform that allows businesses to establish and oversee their online stores. To achieve efficient monitoring of marketing campaigns and gain insights into user behavior, incorporating UTM tracking becomes imperative. UTM (Urchin Tracking Module) parameters are special tags appended to URLs, offering valuable data on the source, medium, and campaign …
Segment and Google Tag Manager (GTM) are two distinct tools utilized for handling and deploying diverse tracking codes and tags on websites. While they share similarities in their basic function, they cater to different objectives and user groups. What is Segment? Segment is a platform dedicated to customer data management, collection, and integration. Its core …
Segment vs Google Tag Manager | What are the Differences? Read More »
Server-side tagging is the method utilized by marketers and website owners to manage and gather data about website visitors and their activity. You have possibly encountered many people discussing the ways server-side tagging has become a future for analytics implementation. But you should first better understand the potential advantages of this approach before investing your …
You Need Server-Side Tag Manager to Take Privacy Seriously With the development of the server-side tag manager by Google, there were different kinds of responses. Some were thrilled by it while others thought, why is this necessary? Why do we need to use this, and is this good for our businesses? In a world of …
You Need Server-Side Tag Manager to Take Privacy Seriously Read More »
After implementing Google and Facebook ads, you finally managed a great audience on your website. But what is this for if it still deprived you of running a lucrative campaign? How can you measure the marketing performance that pays you off in the long term? Here, conversion tracking plays a key role. Do you want …
