Two Different Versions of Google Analytics 4 GA4 is offered in two different versions: GA4 Standard & GA4 360. The GA4 360 & GA4 standard both have the same user interface. Image Source: Optimize Smart The free form of a GA4 property is referred to by a GA4 standard. However, The GA4 property’s paid version …
Google Analytics 4 vs. Google Analytics 360 Explained Read More »
Although some data is available on the client-side only, but server side also has many benefits. The two methods for gathering and delivering data are client-side & server-side, although each method has its own advantages and disadvantages. The primary difference between client and server-side tracking is that a client-side sends requests to retrieve webpages or …
Client vs Server-Side Tracking: What Is & Its Difference Read More »
Understanding Data Streams Setting Process & Benefits Understanding website traffic and user engagement has become easy with Google Analytics. It is an effective analytics tool offered by Google that allows businesses to track their website and app traffic, user engagement, and behavior across these mediums(website+app). Google Analytics 4 or GA4 is the new version of …
Understanding Data Streams in Google Analytics 4 in 2023 Read More »
Google Analytics has a strict policy against collecting personally identifiable information (PII). They prohibit the collection of any data that could be used to identify a specific individual. This includes details like email addresses, full names, home addresses, social security numbers, credit card information, and similar sensitive data. In the following sections, we’ll delve into …
What Data Does Google Analytics Prohibit Collecting? Read More »
Linking BigQuery and Google Analytics 4 (GA4) is like connecting two powerful tools to help you make sense of your website or app data. BigQuery is like a super-smart data storage and analysis tool, while GA4 is fantastic at tracking what’s happening on your website or app. When you link them together, it’s like giving …
Setting up Google Analytics 4 for multiple clients is a fundamental requirement for digital marketing agencies and web consultants seeking to provide comprehensive insights and data-driven strategies. This process allows you to effectively monitor and analyze website performance, tailor strategies, and make informed decisions for each client’s unique needs. In this guide, we will delve …
Setting up Google Analytics 4 for Multiple Clients Read More »
1. Understanding Server-Side Tracking: Setting up Google Analytics 4 (GA4) through Google Tag Manager (GTM) using server-side tracking offers enhanced data accuracy, privacy compliance, and flexibility. This method allows you to send data directly from your server to GA4, reducing reliance on client-side JavaScript tracking. Here’s a comprehensive guide on how to set up GA4 …
How to Setup GA4 via GTM Server Side Tracking Properly 2023 Read More »
WooCommerce is a widely used e-commerce platform that allows businesses to establish and oversee their online stores. To achieve efficient monitoring of marketing campaigns and gain insights into user behavior, incorporating UTM tracking becomes imperative. UTM (Urchin Tracking Module) parameters are special tags appended to URLs, offering valuable data on the source, medium, and campaign …
Segment and Google Tag Manager (GTM) are two distinct tools utilized for handling and deploying diverse tracking codes and tags on websites. While they share similarities in their basic function, they cater to different objectives and user groups. What is Segment? Segment is a platform dedicated to customer data management, collection, and integration. Its core …
Segment vs Google Tag Manager | What are the Differences? Read More »
Exciting news! You have the opportunity to enhance the tracking and reporting capabilities of your Shopify ecommerce website by setting up Google Analytics 4 (GA4). With the standard Universal Analytics properties ceasing data processing after July 1, 2023, it becomes even more vital to make the transition to GA4 as soon as possible. GA4 represents …
