WooCommerce is a widely used e-commerce platform that allows businesses to establish and oversee their online stores. To achieve efficient monitoring of marketing campaigns and gain insights into user behavior, incorporating UTM tracking becomes imperative. UTM (Urchin Tracking Module) parameters are special tags appended to URLs, offering valuable data on the source, medium, and campaign …
Segment and Google Tag Manager (GTM) are two distinct tools utilized for handling and deploying diverse tracking codes and tags on websites. While they share similarities in their basic function, they cater to different objectives and user groups. What is Segment? Segment is a platform dedicated to customer data management, collection, and integration. Its core …
Segment vs Google Tag Manager | What are the Differences? Read More »
Exciting news! You have the opportunity to enhance the tracking and reporting capabilities of your Shopify ecommerce website by setting up Google Analytics 4 (GA4). With the standard Universal Analytics properties ceasing data processing after July 1, 2023, it becomes even more vital to make the transition to GA4 as soon as possible. GA4 represents …
Referral traffic in GA4 refers to a session that originates when the web browser of the user passes a referrer, indicating that the session began from an external source such as a website, social networking platform, or directory sites. The latest update of Google Analytics, known as GA4, gives you information on the performance and …
Self Referral Google Analytics 4 – Referral Exclusion GA4 Read More »
In GA4 (Google Analytics 4), event parameters refer to the additional information or data associated with an event. They provide context and details about the event being tracked. Overview of Event Parameters In GA4, event parameters can be categorized into three types. Custom Parameters GTM allows you to send additional parameters alongside an event manually, …
Understanding Event Parameter in Google Analytics 4 Read More »
Server-side tagging is the method utilized by marketers and website owners to manage and gather data about website visitors and their activity. You have possibly encountered many people discussing the ways server-side tagging has become a future for analytics implementation. But you should first better understand the potential advantages of this approach before investing your …
GA4 is the future of measuring and understanding customers across websites and apps. It gathers data from the website and also the app to understand the customers’ journey better. GA4 includes privacy controls like cookieless measurement, behavioral modeling, and conversion modeling to provide intuitive and detailed control over what type of personal data is gathered …
Google Ads Conversion Tracking Vs All Tracking In today’s era, the tech field has surpassed the sky. Whether you want to run a business or purchase something, you’ll have technology at your fingertips. Likewise, hundreds of free and paid tools are at your hand when it comes to monitoring a website. Google Ads conversions have …
You Need Server-Side Tag Manager to Take Privacy Seriously With the development of the server-side tag manager by Google, there were different kinds of responses. Some were thrilled by it while others thought, why is this necessary? Why do we need to use this, and is this good for our businesses? In a world of …
You Need Server-Side Tag Manager to Take Privacy Seriously Read More »
How to Use Google Analytics for Marketing Understanding your buyer’s persona is a crucial factor for lucrative marketing. Knowing your audience’s interests and behavior can help marketers to reach out to potential customers. In this regard, Google Analytics is a free yet powerful tool that provides all the essential data to strengthen your marketing approach. …
