Objective:
GO Unity Wireless, a Shopify and Telgoo5-based platform, required precise event tracking for their qualified questionnaire program. Users had to complete multiple steps to prove eligibility for free internet services. The goal was to optimize paid campaigns and ensure accurate data reporting across multiple platforms while implementing deduplication to avoid event redundancy.
The platforms included:
- Google Ads
- Google Analytics 4 (GA4)
- Facebook Pixel & CAPI
- Twitter Pixel & CAPI
- TikTok Pixel & CAPI
- Snapchat Pixel & CAPI
- Pinterest Pixel & CAPI
Strategy:
We implemented a robust tracking and data optimization setup using the following approach:
Pixel and CAPI Integration:
- Deployed Google Tag Manager (GTM) for both Web Container and Server Container.
- Used Stape.io for server-side tagging to enable better performance and control over data.
Event Tracking:
- Configured tracking for key user interactions to measure conversion points, including:
- Add To Cart
- Initiate Checkout
- Add Payment
- Purchase
- Configured tracking for key user interactions to measure conversion points, including:
Multi-Platform Deduplication:
- Ensured accurate deduplication of events between Pixel and CAPI for all platforms to avoid data duplication.
Cross-Platform Optimization:
- Mapped out pixel events across Google, Facebook, Twitter, TikTok, Snapchat, and Pinterest for precise campaign optimization and reporting.
Results:
- Accurate Tracking: Implemented event tracking seamlessly across 7 platforms using GTM and server-side tagging.
- Improved Data Reporting: Ensured all platforms received deduplicated and accurate event data.
- Enhanced Campaign Optimization: GO Unity Wireless was able to optimize their paid campaigns effectively, achieving better targeting and lower acquisition costs.
- Scalable Solution: A robust, scalable solution now supports their long-term multi-platform advertising needs.