The Challenge:
Our client, The Humble Collective, had two online stores one for CBD products and another for Herbals; both running under the same BigCommerce backend.
The problem? The Stape BigCommerce app for Google Tag Manager (GTM) only worked on one storefront. This meant the CBD site was tracking fine, but the Herbals store wasn’t capturing any events like add-to-cart or purchases creating big data gaps and making campaign optimization difficult.
How We Managed It:
To make sure both stores had full and accurate tracking, we built a hybrid setup that combined automation with manual fixes:
- Kept Stape App for the Main (CBD) Store – Continued using the Stape integration to track all eCommerce events smoothly.
- Added Custom Tracking for the Herbal Store – Wrote a custom DataLayer script inside the theme files to track key events such as:
- Page View
- View Item
- Add to Cart
- Begin Checkout
- Purchase
- Used Separate GTM Containers – Each storefront had its own GTM container, ensuring clean and independent tracking.
- Linked Both to Stape Server (sGTM) – Each container was connected to its own Stape endpoint for GA4 and Meta CAPI tracking.
The Results:
- 100% Event Tracking Restored across both storefronts.
- Independent Reporting for CBD and Herbals; no data mix-ups.
- Better Ad Optimization thanks to clean and complete tracking data.
In a Nutshell:
The Humble Collective had two stores but only one was tracking properly. We fixed this by combining Stape’s app for the main site and a custom DataLayer setup for the second. Now, both storefronts are fully trackable from page views to purchases and their data flows perfectly into GA4 and Meta CAPI.
Here’s what we achieved:
- 2 Stores → Fully Tracked Separately
- All Key eCommerce Events Captured
- Smooth Server-Side Integration via Stape
- Accurate Insights for Smarter Campaigns
