The Challenge:
NiftyKit is a no-code NFT platform that helps creators and brands launch NFT collections without needing technical skills.
But while their platform was growing, their visibility into user behavior was limited. They couldn’t clearly see:
- How many users signed up
- How often collections were being created or minted
- When purchases or memberships were completed
Without this visibility, it was hard to understand what was working, what wasn’t, and how to improve the user journey. NiftyKit needed a reliable way to track all key events and turn data into simple, visual insights their team could act on.
How we Managed it:
We designed a robust, end-to-end tracking and reporting system tailored to their needs.
- Smarter Event Tracking
Using Google Tag Manager, we set up accurate tracking for all the important user actions:
- Signups
- NFT Collection Creation
- Minting Collections
- eBook Downloads
- Klaviyo Form Submissions
- Enterprise Membership Purchases
- Real Testing Before Launch
To make sure nothing slipped through the cracks, we tested minting and purchases on the MetaMask Test Network using WETH tokens. This helped us validate the full flow before rolling out live tracking.
- Clear Data Visualization
We then connected everything to Looker Studio and built a clean, easy-to-read dashboard. Instead of digging through raw numbers, NiftyKit’s team could now:
- Watch user signups and activity in real time
- Track NFT creation and minting trends
- Monitor purchases and membership performance
- Analyze downloads and form submissions for marketing insights
The Results:
The results gave NiftyKit total control over their data:
- 100% Event Coverage – Every key user action is now tracked end-to-end.
- Zero Data Blind Spots – GA4 + GTM integration ensures reliable, deduplicated reporting.
- 1 Real-Time Dashboard – Built in Looker Studio for quick insights without data crunching.
- 6+ Key Events Monitored – From signups to purchases, the entire user journey is visible.
- Data-Driven Growth – The team can now refine the platform, boost engagement, and improve ROI.
In a Nutshell:
- NiftyKit came to us struggling with blind spots in their user journey. We built them a comprehensive event tracking system and an easy-to-use analytics dashboard that turned complex data into clear insights.
- Now, they don’t just collect data, they use it every day to improve engagement, grow their platform, and empower creators worldwide.
