SERVER-SIDE TaGGing
Gain 25% More Reliable Tracking Accuracy With Server-Side Setup
Server-side tagging filters out ad blockers and data leaks, giving you the clarity to make smarter ad decisions.
Why choose server-side tagging with Involvz?
Server-side tagging changes how data flows between your website and ad platforms. By using a secure first-party server, you gain better accuracy, faster site speed, and stronger data protection. It’s the smarter and safer way to collect marketing data.
Maximize business performance
See up to 20% higher tracking accuracy and faster site speed by shifting to server-side tagging. Cleaner data means better ad performance, smarter optimization, and reduced wasted spend.
Control and governance at scale
Protect your data flow and stay compliant with evolving privacy laws. Our setups give you 100% ownership of event data across all ad and analytics platforms.
Build your strategy on first-party data
Stop relying on third-party cookies and browser limits. Start using first-party data pipelines that keep your marketing insights clear and consistent even in a cookieless world.
Involvz helped us quickly deploy our server-side setup on GCP, giving full control to manage and monitor tags with ease. Their team is highly responsive, collaborative, and proactive in solving challenges.With their support, we migrated over 200 tags and improved the accuracy and performance of our campaign tracking."
Tristan Breton
Head of Product Analytics, Accor
What you get and why it matters
Our server-side tagging solution gives you a level of control over your data you're currently
missing. It transforms data collection from something that happens on your site to something
you actively own, manage, and secure.
Global, multi-region infrastructure
Deliver reliable performance and compliance at scale
Our infrastructure is designed to support high-traffic and global websites, ensuring low latency and data routing across multiple regions, in line with local regulation requirements.
Full visibility and tag health monitoring
Know exactly what data is collected, where it's going, and whether it respects user consent
With real-time monitoring, you can detect misfiring tags, missing consent conditions, and ensure that all vendors only receive data when they're supposed to.
Consent enforcement at the core
Go beyond the banner, enforce consent server-side
Our architecture ensures that user preferences directly govern whether data is shared, allowing you to meet regulatory obligations (GDPR, CPRA, and more) confidently and transparently.
Built for first-party data activation
Collect data that is consented and accurate
Didomi helps you shift away from third-party dependencies by enabling secure, compliant first-party data collection, powering better personalization, analytics, and marketing performance.
Data security and flow control
Control what goes in and out of your digital environment
Our reverse proxy architecture lets you route data safely, ensuring sensitive information stays protected and only the right signals reach vendors and platforms.
Optimized, resilient data collection
Keep data collection functional, even when browsers push back
Server-side tagging reduces reliance on client-side execution, helping you overcome challenges like short cookie lifespans, browser restrictions, and ad blockers, all while respecting user consent.With 100% of Safari users are tracked, delivers 95% data consistency, and maintains 100% A/B test reliability.
Better attribution, targeting and ROI
Enrich your datasets with structured, permissioned information
Stronger attribution, improved segmentation, and more relevant personalization help your marketing teams reduce wasted ad spend and increase return on investment, all while respecting user choices. With 100% of conversions captured and 95% attribution accuracy, your campaigns are powered by data you can trust.
Need help understanding Server-Side Tagging with Involvz?
Book a quick chat to see how it can boost your tracking accuracy and performance.
Unmatched Accuracy
Bypass ad blockers and browser restrictions. Capture 100% of your conversion data with server-side tracking that works everywhere.
Privacy Compliant
Stay ahead of privacy regulations. GDPR, CCPA, and iOS 14.5+ compliant tracking that respects user privacy while maximizing data collection.
Lightning Fast
Zero impact on page load times. Server-side processing means your website stays blazing fast while collecting detailed analytics.
Seamless Integrations
Connect with all major platforms. Google Analytics, Facebook Pixel, TikTok, Snapchat, and 150+ more integrations out of the box.
Real-Time Processing
Instant data synchronization across all platforms. Make decisions based on real-time insights, not delayed batch processing.
Custom Event Tracking
Track anything, anywhere. Build custom events tailored to your business needs with our flexible API and SDK.
Frequently asked questions
We provide data analytics, conversion tracking, digital marketing, Google Ads, SEO, and automation services.
Yes, we specialize in GA4 migrations, ensuring a smooth transition with minimal disruption to your data tracking.
Data analytics helps optimize your campaigns by identifying key insights, tracking performance, and reducing discrepancies.
Contact us through our website or schedule a consultation to discuss your specific needs and get a customized plan.