The Challenge:
Our client, FYTA DE, is a Shopify-based smart plant care store. They were actively investing in Meta ads to grow their sales but were held back by a frustrating issue.
Despite using Shopify’s native Meta integration, a persistent bug kept breaking the Conversion API (CAPI) connection. This led to:
- Incomplete event tracking – key actions like Add to Cart and Purchase often failed to record.
- Event duplication problems – inaccurate reporting made optimization difficult.
- Low event match quality – Meta struggled to match events to users, reducing targeting accuracy.
In short, FYTA DE’s campaigns were running on incomplete and unreliable data, which wasted ad spend and limited their growth.
How we Managed it:
To solve this, we built a robust, future-proof tracking system that gave FYTA DE complete control and accuracy.
- Custom Tracking Setup
We replaced Shopify’s faulty setup with Google Tag Manager (Web + Server Containers), giving full flexibility over event tracking.
- Cloud Tagging Deployment
Using Stape.io, we implemented a cloud-based server tagging solution for reliable, fast, and secure data processing.
- Key Meta Events Configured
We ensured all critical events were captured, including:
- View Content (product views)
- Add to Cart
- Initiate Checkout
- Purchase
- Deduplication & Match Quality Fix
We followed Meta’s best practices to:
- Prevent double counting of events between Pixel and CAPI.
- Achieve a high Event Match Quality (EMQ) score, helping Meta optimize audiences and targeting.
The Results:
The transformation was immediate and measurable:
- 100% Accurate Tracking – All key events tracked seamlessly with no gaps.
- Lower CPA – Campaigns became more cost-effective thanks to clean, deduplicated data.
- High Event Match Quality – Improved targeting and audience accuracy on Meta.
- Scalable Solution – Cloud-based GTM setup eliminated Shopify’s bug and future-proofed tracking for growth.
In a Nutshell:
FYTA DE came to us with broken tracking and struggling ad performance. We delivered a bulletproof Meta tracking system with:
- 100% event accuracy
- Lower customer acquisition costs (CPA)
- Better targeting through high match quality
- A scalable, bug-free setup ready for future campaigns
Now, FYTA DE runs Meta ads with confidence and clarity, knowing every key interaction from product view to purchase is tracked and optimized.
