Server side tagging


Future-proof your Marketing Analytics

Secure your insights while keeping compliance in check

Third-party cookies are going away – with server-side tagging, you will never miss them.

How We Make Server-Side Tagging Work For You

Server-side tagging is easily implemented with Google Tag Manager or Tealium IQ / Eventstream.
e-CENS’s data analytics experts deliver results designed for your unique business needs.

Server-side tagging with e-CENS

e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.

  • Improve Cookie Lifetime
  • Improve Website Performance
  • Improve Data Security
  • Server-Side-Sec-img

    Google phases-out third-party cookies

    With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.

    Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting.

    Still, this doesn’t mean quality customer experience management is out of reach.

    Server-side tagging bridges the gap

    Server-side tagging moves your advertising and measurement tags from your website into a secure server container.

    Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall.

    Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.


    What e-CENS clients say


    Industries We Serve​

    Ready to get your marketing analytics ready for a cookieless world?

    Contact us for more information and to discuss adding server side tagging to future-proof your marketing

    Server-Side Tagging Benefits

    • More accurate data collection and conversion tracking
    • Data Enrichment becomes easier
    • First-party cookies and extended cookie lifetime
    • Governance and Control
    • Reduce the impact of ad blockers