Server side tagging
Future-proof your Marketing Analytics
Secure your insights while keeping compliance in check
Third-party cookies are going away – with server-side tagging, you will never miss them.
How We Make Server-Side Tagging Work For You
Server-side tagging is easily implemented with Google Tag Manager or Tealium IQ / Eventstream.
e-CENS’s data analytics experts deliver results designed for your unique business needs.
Server-side tagging with e-CENS
e-CENS’s server-side tagging implementation ensures reliable data without compliance risks.
Google phases-out third-party cookies
With the elimination of third-party data tracking by Google Chrome, personalization once again becomes a challenge.
Adding onto the third-party cookie phase-out is Google’s decision not to introduce alternate tracking identifiers – creating a real problem for advertisers and marketers when it comes to audience segmentation and targeting.
Still, this doesn’t mean quality customer experience management is out of reach.
Server-side tagging bridges the gap
Server-side tagging moves your advertising and measurement tags from your website into a secure server container.
Instead of going through a browser, tracking cookies from server-side prolongs their lifetime and ensures data security – not to mention improves your website’s performance overall.
Avoid losing important data and keep all the advantages of your marketing analytics in 2023 and onwards.
What e-CENS clients say
Industries We Serve
Ready to get your marketing analytics ready for a cookieless world?
Contact us for more information and to discuss adding server side tagging to future-proof your marketing
Server-Side Tagging Benefits
- More accurate data collection and conversion tracking
- Data Enrichment becomes easier
- First-party cookies and extended cookie lifetime
- Governance and Control
- Reduce the impact of ad blockers